
By: Aaron McRann
Session: Bringing Business to the Table
Bringing business to the table is obviously of critical interest to community foundations because this session, hosted by Diane Solinger of Entrepreneurs Foundation, was absolutely jammed. They brought in extra seats and I still had to stand!
Diane brings a wealth of experience in corporate philanthropy to the CFC Conference, having worked with more than 800 companies in the development of their philanthropic strategies. Granted, her world is a bit different than mine and that of many other Canadian CF’s. This is proven by that fact that she casually spoke of a “small” tech company they worked with that had only 7000 employees… almost one quarter of the population of my town.
However, the reality is that the issues facing business, particularly in relation to philanthropy, are pretty universal and we have a lot to learn from someone like Diane, who has a breadth of experience most of us will never match.
Her core message today was that there is a changing social contract between the social sector, corporations and government and community foundations will play a critical role in helping the most able of these three groups (corporations) to find the biggest bang for the buck.
The simple fact is that governments can no longer fulfill their long standing social obligations. Diane pointed out that 51 of the top 100 economies in the world are corporations. Amazing! And more than a little scary, if you ask me… But there is also an incredible opportunity here and the shared value model will be critical to helping companies and communities fill the needs of their citizens.
Shared value differs from CSR (or Corporate Social Responsibility) in that CSR is considered an obligation, something forced on the big, bad business by the demands of its customers or its employees.
Shared Value aims to find a business case for philanthropy within every business. Shared Value is about understanding the unique talents of the business. Once those talents are clearly articulated, it’s important to define the business objectives. At that point the hunt is on for a philanthropic mission that aligns with both the talent and the objectives.
If this process is successful the outcome is powerful. The community benefits from the generosity of its corporate citizens; the company’s profile is raised in the community; the employees are more engaged and proud of their employer. Bottom line: giving becomes good business.
Takeaways
- Corporate Giving must move beyond preaching that companies have an obligation to give.
- To use the ultimate business cliché: we need to find a win-win for everyone.
- Effective Corporate Philanthropy must be driven by the leadership, but owned by the employees.
ADDITIONAL INFORMATION
Entrepreneurs Foundation
HP Global Social Innovation
PRESENTATION CONTACT
Diane Solinger, Entrepreneurs Foundation